diff --git a/zulip_bots/zulip_bots/bots/incident/__init__.py b/zulip_bots/zulip_bots/bots/incident/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/zulip_bots/zulip_bots/bots/incident/incident.py b/zulip_bots/zulip_bots/bots/incident/incident.py
new file mode 100644
index 0000000..05f50d5
--- /dev/null
+++ b/zulip_bots/zulip_bots/bots/incident/incident.py
@@ -0,0 +1,144 @@
+import html
+import json
+import random
+import re
+from zulip_bots.lib import Any, StateHandlerError
+
+from typing import Optional, Any, Dict, Tuple
+
+QUESTION = 'How should we handle this?'
+
+ANSWERS = {
+    '1': 'known issue',
+    '2': 'ignore',
+    '3': 'in process',
+    '4': 'escalate',
+}
+
+class InvalidAnswerException(Exception):
+    pass
+
+class IncidentHandler:
+    def usage(self) -> str:
+        return '''
+            This plugin lets folks reports incidents and
+            triage them.  It is intended to be sample code.
+            In the real world you'd modify this code to talk
+            to some kind of issue tracking system.  But the
+            glue code here should be pretty portable.
+            '''
+
+    def handle_message(self, message: Dict[str, Any], bot_handler: Any) -> None:
+        query = message['content']
+        if query.startswith('new '):
+            start_new_incident(query, message, bot_handler)
+        elif query.startswith('answer '):
+            try:
+                (ticket_id, answer) = parse_answer(query)
+            except InvalidAnswerException:
+                bot_response = 'Invalid answer format'
+                bot_handler.send_reply(message, bot_response)
+                return
+            bot_response = 'Incident %s\n status = %s' % (ticket_id, answer)
+            bot_handler.send_reply(message, bot_response)
+        else:
+            bot_response = 'type "new <description>" for a new incident'
+            bot_handler.send_reply(message, bot_response)
+
+def start_new_incident(query: str, message: Dict[str, Any], bot_handler: Any) -> None:
+    # Here is where we would enter the incident in some sort of backend
+    # system.  We just simulate everything by having an incident id that
+    # we generate here.
+
+    incident = query[len('new '):]
+
+    ticket_id = generate_ticket_id(bot_handler.storage)
+    bot_response = format_incident_for_markdown(ticket_id, incident)
+    widget_content = format_incident_for_widget(ticket_id, incident)
+
+    bot_handler.send_reply(message, bot_response, widget_content)
+
+def parse_answer(query: str) -> Tuple[str, str]:
+    m = re.match('answer\s+(TICKET....)\s+(.)', query)
+    if not m:
+        raise InvalidAnswerException()
+
+    ticket_id = m.group(1)
+
+    # In a real world system, we'd validate the ticket_id against
+    # a backend system.  (You could use Zulip itself to store incident
+    # data, if you want something really lite, but there are plenty
+    # of systems that specialize in incident management.)
+
+    answer = m.group(2).upper()
+    if answer not in '1234':
+        raise InvalidAnswerException()
+
+    return (ticket_id, ANSWERS[answer])
+
+def generate_ticket_id(storage: Any) -> str:
+    try:
+        incident_num = storage.get('ticket_id')
+    except (StateHandlerError, KeyError):
+        incident_num = 0
+    incident_num += 1
+    incident_num = incident_num % (1000)
+    storage.put('ticket_id', incident_num)
+    ticket_id = 'TICKET%04d' % (incident_num,)
+    return ticket_id
+
+def format_incident_for_widget(ticket_id: str, incident: Dict[str, Any]) -> str:
+    widget_type = 'zform'
+
+    heading = ticket_id + ': ' + incident
+
+    def get_choice(code: str) -> Dict[str, str]:
+        answer = ANSWERS[code]
+        reply = 'answer ' + ticket_id + ' ' + code
+
+        return dict(
+            type='multiple_choice',
+            short_name=code,
+            long_name=answer,
+            reply=reply,
+        )
+
+    choices = [get_choice(code) for code in '1234']
+
+    extra_data = dict(
+        type='choices',
+        heading=heading,
+        choices=choices,
+    )
+
+    widget_content = dict(
+        widget_type=widget_type,
+        extra_data=extra_data,
+    )
+    payload = json.dumps(widget_content)
+    return payload
+
+def format_incident_for_markdown(ticket_id: str, incident: Dict[str, Any]) -> str:
+    answer_list = '\n'.join([
+        '* **{code}** {answer}'.format(
+            code=code,
+            answer=ANSWERS[code],
+        )
+        for code in '1234'
+    ])
+    how_to_respond = '''**reply**: answer {ticket_id} <code>'''.format(ticket_id=ticket_id)
+
+    content = '''
+Incident: {incident}
+Q: {question}
+
+{answer_list}
+{how_to_respond}'''.format(
+        question=QUESTION,
+        answer_list=answer_list,
+        how_to_respond=how_to_respond,
+        incident=incident,
+    )
+    return content
+
+handler_class = IncidentHandler