diff --git a/bots/zephyr_mirror_backend.py b/bots/zephyr_mirror_backend.py
index 5f3bf65..f0bfc54 100755
--- a/bots/zephyr_mirror_backend.py
+++ b/bots/zephyr_mirror_backend.py
@@ -714,8 +714,6 @@ If you wish to be subscribed to any Humbug streams related
 to these .zephyrs.subs lines, please do so via the Humbug
 web interface.
 """)) + "\n")
-    if verbose:
-        logger.info("\nIMPORTANT: Please reload the Humbug app for these changes to take effect.\n")
 
 def valid_stream_name(name):
     return name != ""